Long gone are the days where if you could drive traffic to your website, you would witness an increase in sales. To do so now, you need to optimize your visitor’s onsite experience.
In an ideal situation, every time a visitor lands on your page they would take an action you want them to take. This could either be signing up for a newsletter, creating an account, making a purchase or another metric that you decide to set.
Unfortunately, this does not always happen as people have a tendency to be distracted easily while browsing.
This is where conversion rate optimization (CRO) serves a powerful method to identify, resolve, and convert those missed opportunities.