The Complete List of Conversion Rate Optimization Resources

Aditya RanaConversion Rate Optimization, ResourcesLeave a Comment

Long gone are the days where if you could drive traffic to your website, you would witness an increase in sales. To do so now, you need to optimize your visitor’s onsite experience.

In an ideal situation, every time a visitor lands on your page they would take an action you want them to take. This could either be signing up for a newsletter, creating an account, making a purchase or another metric that you decide to set.

Unfortunately, this does not always happen as people have a tendency to be distracted easily while browsing.

This is where conversion rate optimization (CRO) serves a powerful method to identify, resolve, and convert those missed opportunities.

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25 Brilliant Examples of Brands Killing it with Email Marketing

Aditya RanaEmail MarketingLeave a Comment

In today’s world of marketing, connecting with your audience in a highly personalized way is critical for delivering ROI. While marketers have shifted their focus towards trendy platforms such as Facebook and Twitter as a way to reach the masses, emails still maintain a large reach.

As of 2013, there were 3.9 billion email accounts sending over 196 billions emails daily (source & source). Emails ensure your message is delivered and seen by the recipient, in fact, 45 times more likely (source).

Emails are a prime example of permissive marketing as your subscribers have told you that they want to hear from you when they signed up. Your messages will now sit alongside those from their friends and family.

With the ability to segment your audience in different stages of the buyer’s journey, you can personalize and tailor your message for each type so that it resonates and provides them valuable content. This in turn will help build brand loyalty and lead to conversion of leads resulting in higher ROI.

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The Ultimate List of Marketing Tools

growthsimpleblogToolsLeave a Comment

Just as a carpenter needs his hammers and saws, a marketer needs his marketing tools.

The only problem? There are just too many marketing tools out there, and not all of them are particularly good.

To help you out, we put together the biggest list of marketing tools out there with over 69 tools and counting!

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