Find the Right Marketing Automation Software for Your Needs

Get expert advice on choosing the best marketing automation software to help you grow faster. See in-depth comparisons, reviews and learn from our comprehensive marketing resources.

Choosing Marketing Automation Software Can be Hard

This is one of the first things we learned after a year of running our agency - GrowthPub.

As a relatively new category of software, marketing automation is difficult to understand and even harder to shop for. There are few "pure" marketing automation tools on the market; most offer all-in-one integrated marketing solutions that may or may not fit a business need.

It doesn't help that marketing automation is a uniformly expensive software category. With prices starting at a few thousand dollars minimum and year-long commitments, it's important to pick something that actually works for your business needs.

This is why we decided to put together this website. GrowthSimple offers three things: comprehensive marketing automation reviews, software comparisons and alternatives.

Although we've covered enterprise grade marketing automation software such as Eloqua and Salesforce, our primary focus remains small businesses. This is why our review methodology focuses on the following:

  • Feature Availability: Whether key features are available in the software or not.
  • Usability: The ease of use and overall user-experience of the software.
  • Pricing & Support: How affordable is the software? How easy is it to get help?

Besides reviews and comparisons, we also have a growing library of articles, guides and blog posts to help you make better marketing decisions. You can see some of our resources here.

If you need help choosing the right solution for your needs or to get personalized recommendations, email us at the contact us page.

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Best all around marketing automation tool for small to medium-sized businesses and experienced marketers


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Feature-rich marketing automation that works best for inbound marketing-focused businesses

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Need help with choosing marketing automation software? Have questions, comments or suggestions? Get in touch with us here.