You made it but how do you control it?
I’m not talking about Frankenstein’s monster, of course. I’m talking about your marketing automation system.
Access control is one of the lesser talked about aspects of marketing automation. A system that’s designed to work on autopilot also needs an access system that’s sufficiently automated.
One way to do this is by creating role-based access controls. This removes the individual from the system and allows it to be endlessly scalable.
I’ll talk about role-based access control in this guide, and how to use them in your automation system.