About Us


Last updated: 31 May 2017

GrowthSimple is a platform for reviewing, comparing and analyzing the best marketing tools and solutions for small businesses, startups and solopreneurs.

GrowthSimple was borne from something we experienced while running our content marketing agency, GrowthPub. Clients would regularly ask us for advice on choosing the right marketing tools for their businesses, especially more advanced software such as marketing automation or inbound marketing software.

We realized that there was a lack of unbiased resources for comparing and analyzing different marketing tools. The existing resources lacked the kind of attention to detail, depth and design-focus that we value at GrowthPub.

Hence, GrowthSimple was born.

At GrowthSimple, our reviews and analysis are driven by three values:

  • Depth and Detail: We like to explore every software offering in as much detail as possible. Our reviews consider every facet of the software and its overall impact on your business.
  • Design: We found that existing resources on this subject offered a sub-par user-experience. This is why we focused on design to make this site easy to access and browse.
  • Marketer-First Focus: We are marketers first and this is reflected in our reviews and analysis as well. Every review is written from the perspective of, and for marketers.

Although anyone can read and benefit from our reviews and comparisons, our target users are small businesses (under 50 employees) with at least one dedicated marketing person.

Initially, we are focusing on marketing automation software in our analysis since this was the most confusing category to the businesses we interviewed. Over time, we hope to cover everything from landing page builders to email marketing software.

Review Methodology

Our review methodology focuses on four aspects of the software:

  • Features: Whether the software has the features and capabilities to do what it promises.
  • User-Experience: Whether the software offers a pleasant and user-friendly user-experience. We factor UI design in this as well.
  • Pricing: Whether the software offers strong value for money or is under/overpriced.
  • Support & Community: Whether the software offers prompt and knowledgeable support and has a strong community of fellow users.

Besides our own experience, we also factor in feedback from clients and fellow marketers.

You can see this page for a detailed overview of our review methodology.

About Your Reviewer

Your chief reviewer is Puranjay Singh, founder of GrowthPub. As an experienced marketer, Puranjay has used a number of marketing tools, individually and on behalf of clients. This has given him the practical insight and hands-on experience necessary to do in-depth marketing software reviews and analyses.

Puranjay's writings on marketing have been featured on a number of publications. You can find some of his work on MarketingProfs, CoSchedule, Business.com, and Ahrefs.

Get in Touch

Have questions or suggestions? Interested in a partnership? Need help choosing the right software?

Get in touch with us using our contact page, or drop us an email at hello (at) growthsimple (dot) com.