Just as a carpenter needs his hammers and saws, a marketer needs his marketing tools.
The only problem? There are just too many marketing tools out there, and not all of them are particularly good.
To help you out, we put together the biggest list of marketing tools out there with over 69 tools and counting!
Buzzsumo is a content performance analysis tool that can be used to identify influencers who are creating popular and newsworthy content.
Plans starting at $99/month.
Buzzstream helps identify sites from which to request links and makes link building process much more efficient. In a nutshell, they help brands and agencies build the relationship they need to succeed.
Plans starting at $24/month.
As a marketer, Google Analytics should be your best friend forever – it keeps feeding you data that helps you track user behaviour on your website.
You can also create customized reports, measure the impact of social media, track your adwords campaign, measure conversion rates and a lot more.
Google analytics 360 suite (basic version) is free forever to use. If you’d like to sign up for the premium version, contact Google’s sales representative and they will get in touch with you.
Kissmetrics is a person-centric analytics product that helps you identify, understand and improve the metrics that drive your online business.
Plans starting at $120/month
Crazyegg provides you with eye tracking tools such as heat maps, Scroll maps, overlay and Confetti to track a website’s operation.
Plans starting at $9/month
Find out how visitors interact with your website using hotjar. It can show you exactly what your visitors are doing, via heatmaps, clickmaps, scrollmaps, and visitor recordings.
Hotjar also has options to analyze your funnel and to insert messages and surveys to your visitors.
Hotjar’s basic version is free. Paid plans start at $29/month.
Mention helps you keep track of what people are saying about you and your competitors, in real time.
Solo plan starts at $29/month
Picreel allows you to track visitor activity on a specific page on your website.
By analyzing the overall mouse velocity and movement on the site’s page, Picreel can detect when a visitor is about to leave your site.
Plans starting as low as $14/month
Mixpanel is an analytics platform for mobile & web. Instead of measuring pageviews, it helps you analyze the actions people take in your application.
An action can be anything – someone uploading a picture, playing a video, or sharing a post, for example.
There is no cost up until 25,00 Data Points. Beyond that paid plans $150/month.
Woopra is a real-time customer analytics service used by sales, service and marketing teams.
The platform is designed to help organizations optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers.
There is no cost up to 30,000 actions per month. Paid plans start at $79.95/month.
The Docalytics platform lets sales and marketing professionals track how individual prospects and groups of prospective customers interact with their company’s downloadable content.
Paid plans starting at $35/month
Parsely is a predictive analytics tool that empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.
Contact team Parsl.ey to find out the plan that’s right for you.
Socialbakers lets you view metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
Paid plans starting at $75/month.
Trackmaven gathers together information on your competitors from across all social media channels into one platform.
Get in touch with the folks at TrackMaven to understand the plan and pricing that suits you best.
15. Rival IQ
This analysis tool helps optimise content promotion by reporting on past and competitor performance.
Plans starting at $199/month.
SumAll is a cross-platform marketing analytics tool that combines social media, web traffic, sales metrics and other data to allow customers to track business and social media metrics.
Single premium plan for $99/month
Geckoboard is a data visualisation tool that connects to all your data sources and displays to your most important metrics on a beautifully designed and intuitive dashboard.
Plans starting at $49/month.
Chartio is a powerful and efficient business intelligence tool that any business can use. Quick to set-up and simple to use.
Chartio allows business users to explore their business data in real time.
Contact Chartio’s sales team to get the pricing that is right for you.
Localytics is a closed-loop app analytics and marketing platform that helps brands acquire, engage, and retain users.
Contact Localtyics’ sales team to know more about their pricing structure
20. App Annie
App Annie is gives you app store analytics, app rankings, and market intelligence.
App Annie’s basic version is free. Contact their sales team to know about Enterprise edition.
Countly is an innovative, real-time mobile app analytics & mobile game analytics application.
It collects data from mobile phones, and visualizes this information to analyse mobile application usage and end-user behaviour.
No cost for the basic version. Contact their sales team for enterprise edition.
Taplytics is a native mobile A/B testing platform for iOS and Android that integrates with only one line of code.
It enables anyone on your team to create and push experiments out to your users without an App Store update.
Contact Taplytics for Enterprise edition plans
With Fileboard you can present, screenshare and track results from your slide decks and live sales calls.
Pro account for $49 per user/month.
With Quantcast you will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.
Get in touch with Quantcast for details on pricing
Alexa traffic data and global rankings for commercial websites.
Plans starting at $9.99/month.
26. Insight Squared
InsightSquared is an all in one analytics software for sales, finance, marketing and support data.
Contact Sales team for pricing.
27. SEM Rush
SEM rush gives users the ability to track keywords across both paid and organic search campaigns.
Plans starting at $69.95/month.
Social Media Marketing
One of the best social media management tools for marketers and agencies. Buffer lets you schedule posts ahead of time for all your social media websites.
Free for single social media profiles. Plans start as low as $10/month.
Edgar is a social media tool that enables you to schedule and track your updates.
It stands out from other social media management systems because it lets you build a social media library that can be used over and over again.
Single pro plan at $49/month.
30. Simply Measured
Simply Measured is a social analytics platform designed to help marketers do their best work, simply.
It helps users analyze social media posts across different platforms by creating comprehensive reports, such as a competitor comparison analysis.
Plans starting at $500/month.
Oktopost is a social media management solution that is particularly focussed on the B2B space.
It provides facilities for management and measurement across several social media channels and also boasts very good support for LinkedIn groups.
Plans starting at $400/month
Segment is a single hub for customer data. Collect your customer data in one place and send it anywhere.
Plans starting at $39/month. Basic/Developer plan is free.
With Hootsuite you can manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets.
Hootsuite’s basic plan is free that allows you up to 3 social profiles. Pro plans start at $10/month
34. Sprout Social
Sprout Social is a management tool that lets multiple users schedule, publish and analyze social media posts across several platforms.
Plans starting at $59 per user/month.
Hellobar is a nicely designed, full width bar that pops out from the top of your website and grabs user attention.
HelloBar is free.
Leadpages is a platform that lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messages and email.
Plans starting at $25/month.
Instapage is a service that lets you build landing pages for your online marketing campaigns with ease.
It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more!
Plans starting at $29/month
With unbound you can create responsive pages using their powerful drag and drop landing page builder without any technical knowledge.
Plans starting at $199/month.
Optimizely platform provides website and mobile A/B testing and personalisation for the world’s leading brands.
Starter plan is absolutely free. For Enterprise plan get in touch with their sales team.
Canva is a tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that gets shared.
Use Canva to easily design presentations, social media graphics and more with thousands of beautiful layouts.
Canva’s basic version is free to use. You only pay when you use their premium features.
Wistia is a professional video hosting for business.
It helps businesses add their videos to the web, track their performance, and find new ways to build and engage with their audiences using online video.
First 5 vidoes are free. Paid plans start at $25/month.
SumoMe is a WordPress plugin that offers a plethora of tools to help you grow your email list.
Paid plans start at $40/month. Basic is free.
VWO is a market leading optimization tool that allows marketers, product managers, and analysts to create A/B tests and geo-behavioral targeting campaigns.
Plans starting at $49/month.
Socedo is for B2B marketers. It helps you bring social leads.
By using their demand generation system marketers can discover, engage and qualify prospects through social media to increase revenue at scale.
Get in touch with them to understand the pricing that’s right for your business.
Opener.co is an intelligent network that matches the customized needs of businesses and entrepreneurs with those of banks and investors in over 40 countries.
Plans start at $39/month.
Curate is a visual marketing platform that connects people to pictures and products.
Marketers can use their visual commerce software to their stories through imagery in order to drive engagement, build awareness, and form stronger, more meaningful relationships with consumers.
Contact support for pricing.
47. Exit Monitor
Exit Monitor is a lead generation and conversion optimization tool. Whenever a web visitor lands on your website, Exit Monitor begins to track that visitors specific mouse movement to determine their exact position on the page.
Once an exit detection has been triggered, Exit Monitor displays a perfectly timed targeted offer to your web visitor. This allows you to entice user with the offer so that they stay on your website longer.
Plans starting at $39/month.
Gleam helps you run amazing competitions across all social media platforms.
Pro plan starts at $39/month. Basic is free.
Pr.co makes your professional PR easy by letting you create your newsroom and distribute content through email. Your pressroom is optimized for social media and search engines.
Plans starting at $500/year
50. Just Reach Out
JustReachOut is the easiest way for startups and individuals to find and pitch relevant reporters based on the best fit for topic.
Plans starting at $65/month.
LeadGenius provides software that enables growing companies to quickly and easily launch and manage their outbound sales campaigns.
Their model combines the power of people, technology and data to help companies complete their sales activities.
Plans starting at $25/month.
Close.io is an inside sales CRM combining customer management with built-in calling and email synchronization.
Plans starting at $65/month.
VoilaNorbert aims to help people find anyone email address by only having their full name and company domain.
Plans starting at $5/hour.
Pardot is a lead management tool that lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.
Plans starting at $1000/month.
By using Scripted you can subcontract writing projects to an online writing team.
Pricing depends on what writers you hire
Search Engine Optimization
Moz specializes in inbound marketing and analytics softwares. It enable you to manage social media and SEO campaigns.
Plans starting at $99/month
Moz’s Open Site Explorer is a link analysis tool that lets you explore all the web pages indexed by search engines and get a great deal of information on your (or your competitor’s) website.
Moz’s pro acount price start at $99/month
On-page optimisation tool analyses on page SEO and lets you see your website’s data as a spider sees it allowing for better web page optimization.
Inbound Marketing Tools
Hubspot is an inbound marketing software platform that helps companies attract visitors, convert leads and close customers. You can also use Hubspot to create customised landing pages, emails and web pages.
Plans starting at $200/month
Uberflip is a content marketing platform. By creating an Uberflip content Hub, you can include blog articles, social media, videos, eBooks into a responsive interface with CTAs
Plans starting at $750/month.
FullContact is a contact management platform for professionals and enterprises that need to master their contacts.
It provides the real name, photo and social-profile links of every contact which makes it easier for you to create personal relationships.
Premium plan at $9.99/month.
NewsCred helps brands manage the entire content marketing process on one platform.
By managing content creation, distribution and measurement, you’ll be able to scale and streamline the entire customer experience.
Plans starting at $4,000/month.
Marketo is probably the best known marketing automation tool. It integrates email, social media, offline events, content and more helping sales and marketing teams prioritize prospect based on demographic and behavioral criteria.
Different pricing for different “bundles”. See more here.
Customer.io is a marketing automation tool with a light weight UI. It helps you send targeted human messages to your users by utilizing their unique interaction with your business.
Plans starting at $100/month.
Tropical helps you send hyper targeted emails to specific group of users based on their behavior, demographic, purchase history, and more.
Plans starting at $89/month.
Revue lets you create engaging and gorgeous email digest newsletter.
Pro plan starts at $5/month for up to 1500 subcribers.
With iContact you can create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more.
Plans starting at $14/month.
68. Campaign Monitor
Campaign Monitor lets you customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.
Plans start as low as $9/month.
Over to You
You don’t need all of these marketing tools of course, but it doesn’t hurt to have options. From social media to search, this list should help you find any and every kind of tool to fill your marketing needs.
Which of these marketing tools are you using in your organization?
Let us know in the comments below!