I've always been a big fan of using marketing automation as a competitive advantage. Regardless of your target audience or industry - B2B sales, music, consumer goods - you can benefit from automation in some way.
To show you that marketing automation really works, I've put together this in-depth list of marketing automation statistics. From email automation to sales automation, I've covered every aspect of marketing automation.
Use the menu below to jump to the section of your choice:
Marketing automation used to be at the fringes of marketing technologies. Few businesses used it and even fewer companies offered it.
This has changed drastically today. Marketing automation is now affordable and accessible for virtually anyone. You can automate simple marketing tasks such as email for next to no costs. With a higher budget, you can access powerful marketing automation tools that can save you countless resources on large-scale campaigns.
All of this is reflected in the recent surge in marketing automation adoption, as you can see below.
Complexity, lack of trained personnel, lack of leadership buy-in - despite its advantages, marketing automation has to face a lot of challenges. This is mostly due to the "newness" of marketing automation and its perceived complexity. Setting up an automated system is technically difficult - or at least is considered to be. The lack of marketers trained in automated systems is also a challenge.
Below, we'll look at some of the top available statistics about the barriers and challenges to marketing automation.
Better data, better personalization, better resource utilization - these are just some of the purported benefits of marketing automation. Despite the barriers and challenges, marketers continue to rank automation as their top priority because of its promise of time and resource savings.
Let's look at some of the top statistics for the uses and benefits of marketing automation:
Better data, personalization, and higher revenue are nice benefits to have on paper, but what are the real results you can expect from marketing automation?
In this section, we'll look at some of the top marketing automation statistics in terms of results.
1. SharpSpring, “Investor Presentation Jan 2018" (Source)
2. Salesforce, "The 5th State of Marketing Report" (Source)
3. Walker Sands, "The State of Marketing Report 2018" (Source)
4. MarketsAndMarkets, "Artificial Intelligence Market by Offering" (Source)
5. TeleTech, "Machine Learning: The Next Generation of Insight" (Source)
6. EmailMonday, "Marketing Automation Statistics" (Source)
7. LianaTech, "Marketing Automation Benefits in Numbers" (Source)
8. SessionCam, "25 Marketing Automation Statistics" (Source)
9. McKinsey, "Four Fundamentals of Workplace Automation" (Source)
10. CMO, "Despite Some Fear, People Are Positive About Automation" (Source)
11. BusinessWire, "Study Finds that AI Adoption in Marketing is Limited by Marketers' Perception" (Source)
12. Ascend2, "Marketing Automation Trends Survey" (Source)
13. Adestra, "Marketer vs Machine" (Source)
14. eConsultancy, "State of B2B Marketing Automation" (Source)
15. DemandGenReport, "Study: Two-Thirds of Companies Don't Use Marketing Automation" (Source)
16. NucleusResearch, "Study: Marketing Drives ROI" (Source)
We've compiled some of the key highlights from these statistics in an infographic. Feel free to share it with your audience!
Marketing automation has the potential to transform your business. It doesn't matter what you're selling, marketing automation can help you do it faster, better, and smarter.
We hope you find this page helpful in understanding the impact, growth, and challenges to marketing automation adoption. Feel free to share it with your audience or using it as a reference source.
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