Marketing Automation Software Reviews, Comparisons and Alternatives


Find the best marketing automation software to scale your business growth with our comprehensive reviews and comparison tables.

Best Marketing Automation Software

Infusionsoft

Best all around marketing automation tool for small to medium-sized businesses and experienced marketers

Ontraport

Highly capable marketing automation software that works best for smaller businesses and infopreneurs

HubSpot

Feature-rich marketing automation that works best for inbound marketing-focused businesses

ConvertKit

Cheap and easy to use email-focused marketing automation for bloggers, authors and infopreneurs.

ActiveCampaign

Affordable and effective marketing automation for small businesses, infopreneurs and consultants

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About Marketing Automation Software

Marketing automation software does exactly what you think it does: it helps you automate and scale your marketing.

Broadly speaking, marketing automation can be of two types:

  • Integrated or All-In-One: Marketing automation software that aims to automate every aspect of your marketing and sales, from lead acquisition to nurturing and final closing. Example: Infusionsoft.
  • Activity-Specific: Marketing automation software that aims to automate a specific role or task in a marketing funnel, such as email or social media. Example: ConvertKit.

All-in-one marketing automation solutions usually fit businesses that don't use any existing marketing or sales software. If you don't have a CRM or a pipeline management solution, for instance, you might find Infusionsoft's built-in CRM and sales automation useful.

Activity specific marketing automation solutions, on the other hand, are more suited for businesses that want to automate a specific activity. Say, you are an infopreneur who sends out a lot of text-heavy emails. You don't need a CRM because you either already have one, or don't have a sales team for it. In your case, a simple tool like ConvertKit would do far better.

This makes it hard to review and rate marketing automation tools. Quite simply, features and capabilities differ too much across solutions to make a clear comparison. You will have to evaluate your own business and its needs before you can decide what to buy.

Of course, there's another problem: marketing automation solutions tend to be expensive. Among small business SaaS tools, this is one of the most expensive software categories you can buy. Moreoever, some tools lock you into a year long contract. This substantially increases upfront costs and makes it all the more important to pick the right solution.

Hopefully, our comprehensive reviews and comparisons will help you find the perfect marketing automation software for your needs. For a detailed look at how we evaluate, check out our review methodology. To learn more about the site, read our about page.

If you need help choosing the right solution for your needs or to get personalized recommendations, email us at the contact us page.