ConvertKit Alternatives (Sep 2017)

By: Puranjay Singh   Last updated: 20 Sep 2017

ConvertKit's ease of use and simple email automation works great for bloggers, authors and infopreneurs. Most people, however, would find it underpowered in its automation capabilities. Such users can choose from these ConvertKit alternatives

Recommended

1 ActiveCampaign

Screenshot of ActiveCampaign homepage
Rating:
Price: $9/month
Best for: Small businesses

ActiveCampaign has significantly more features than ConvertKit and comes at a lower price tag - just $9/month.

For instance, while ConvertKit gives you just email automation, ActiveCampaign boasts in-depth marketing automation, CRM, pipeline management, etc.

However, the lower initial pricing is misleading; to access most important features, you'll end up paying over $100/month. The pricing also scales with the number of contacts.

Nevertheless, for its (relative) affordability and features, ActiveCampaign is our most recommended ConvertKit alternative.Full ActiveCampaign Review

PROS

  • Marketing automation builder is superbly user-friendly
  • On-site tracking and messaging is a welcome feature
  • Top-notch email analytics

CONS

  • Email builder is clunky and difficult to use
  • No way to build landing pages
  • List-based emails undermine CRM features

Other Alternatives

2 Ontraport

Screenshot of Ontraport homepage
Rating:
Price: $79/month
Best for: Small businesses and infopreneurs

Ontraport has substantially more features than CK - built-in CRM, in-depth automation and split testing. It also boasts order forms including the ability to offer upsells, trigger-based emails etc.. For marketers looking for something beyond simple automation, Ontraport is a worthy alternative.

The sore point is price - although Ontraport starts at $79/month, you will have to shell out $279 to access most features. This makes it substantially more expensive than ConvertKit's downright cheap $29/month price tag.

I recommend jumping to Ontraport when your business is large enough to warrant the price...Full Ontraport Review

PROS

  • Customizable with powerful marketing automation capabilities
  • Order forms and upsells make selling easy
  • Built-in membership sites, postcards are a big plus

CONS

  • Lack of visual campaign builder impacts usability
  • Custom objects in CRM are hard to use
  • Poor reporting capabilities; dashboard design lacks finesse

3 Infusionsoft

Screenshot of Infusionsoft homepage
Rating:
Price: $199/month
Best for: Established small businesses

Infusionsoft is an all-in-one marketing automation platform that aims to handle every stage of your marketing and sales, from lead acquisition to eventual conversion.

In terms of features, Infusionsoft is one of the most feature-rich marketing automation tools on the market. It boasts a powerful CRM, a highly capable automation builder, and extensive integrations. Additional features like payment processing and e-commerce capabilities make it one of the best automation tools on the market.

Price, however, continues to be a problem. While ConvertKit is known for its no nonsense, affordable pricing, Infusionsoft requires steep upfront commitment (mandatory onboarding: $999). This can turn off a lot of prospective customers...Full Infusionsoft Review

PROS

  • Complete funnel management, from lead acquisition to conversion
  • E-commerce capabilities complement automation features
  • Top-notch training, support and community

CONS

  • Feature bloat is a problem; can be hard to use for some
  • Expensive; all plans require annual commitment
  • No built-in split-testing capabilities

How to Choose Your ConvertKit Alternative

Two things work in ConvertKit's favor: low price and easy to use email automation.

While most email marketing tools make it difficult to create autoresponders, ConvertKit has made it the centerpiece of the whole software. Sending emails on a schedule is dead easy, which is what makes ConvertKit such a hit among bloggers, authors and anyone who needs to send text heavy emails.

However, there will come a time when you'll want something that is more feature rich. You might want a simple CRM to manage incoming leads (as opposed to managing email lists), more advanced automation triggers, and some form of e-commerce for an integrated "attract-to-conversion" marketing campaign.

Based on this criteria, I recommend the following:

  • ActiveCampaign, if you want to experiment with marketing automation but don't have a large budget.
  • Ontraport, if you want a mix of affordability and automation features.
  • Infusionsoft, if you want automation features and are willing to pay for it.


Need help finding the right alternative to ConvertKit? Get in touch with us on our contact page to get personalized recommendations.