How to Choose Your Eloqua Alternative
Eloqua's features are geared towards established medium to large-sized businesses. The pricing is such that if you aren't already profitable and looking to scale, it will likely be a net negative for you.
If you're seriously considering Eloqua, you likely already have resources and the requirement for powerful automation. You probably have a large list of contacts and lots of existing data.
If this doesn't describe you, however, you'll find Eloqua's offerings to be either too expensive or too difficult to use.
Such smaller businesses should look for software that is:
- Easier to use
- More affordable
- Has small business friendly features
Based on this criteria, I recommend the following Eloqua alternatives:
- Salesforce, if you want enterprise-grade features and better user-experience
- HubSpot, if you want inbound marketing + social media features at the cost of automation/data crunching capabilities<./li>
- Marketo, if you want powerful customization and personalization features.