By: Puranjay Singh Last updated: 20 Sep 2017
Ontraport is an all-in-one marketing software with a built-in CRM, sales automation and marketing automation capabilities. For some users, however, the design and learning curve might not be a good fit. For these users, the following tools can be good alternatives to Ontraport.
Infusionsoft is an all-in-one marketing automation platform that aims to handle every stage of your marketing and sales, from lead acquisition to eventual conversion.
In comparison to Ontraport, Infusionsoft has nearly all the same features as Ontraport (except for postcards and SMS marketing). In addition, it offers e-commerce capabilities (including a storefront) and the ability to accept payments. These two features make it a great alternative for businesses who want to not just attract leads, but also sell products online or in physical stores.
The problem is the pricing: Infusionsoft requires an annual contract. It also requires mandatory onboarding. So while the pricing is nearly the same monthly, there initial costs can pinch...Full Infusionsoft Review
If you want a taste of marketing automation without the steep price, give ActiveCampaign a shot.
ActiveCampaign has most of the features that Ontraport has - CRM, marketing automation, sales automation. In addition, it also does site tracking and on-page messaging. None of these features are better than Ontraport's on their own, but together, they work well enough to give Ontraport a run for its money. Importantly, ActiveCampaign has a visual automation builder (which Ontraport lacks).
Pricing wise, ActiveCampaign is significantly cheaper to try - plans start at just $9/month. However, for any decent number of contacts (10k+) and a good plan, you will end up paying nearly the same, if not more, than Ontraport.
Still, for people who want low initial payment and a visual automation builder, it's a good alternative...Full ActiveCampaign Review
ConvertKit's USP is its ease of use and laser sharp focus on email automation. It doesn't have much to offer in the way of marketing automation, but it is neither sold nor meant to automate your business; just your email.
In comparison to Ontraport, ConvertKit is significantly easier to use. It is also cheaper - for about 10,000 contacts, you'll pay less than a third for CK as you would for Ontraport.
Of course, for this cheaper price, you get significantly fewer features - there's no CRM, no sales automation, no pipeline management. You can't send postcards, sell products via order forms, or do complex automations.
If you don't care about these features, or are a blogger or author who sends text heavy emails, this might be a good Ontraport alternative...Full Review
Ontraport's features are geared towards small businesses and infopreneurs. This is why you get order forms with upsell capabilities and an automated postcard sender.
If you're in the market for an Ontraport alternative, pick something that is either cheaper than Ontraport, or fills in some of its missing capabilities.
For instance, Ontraport doesn't have strong e-commerce capabilities. It also can't accept payments. Additionally, the automation builder isn't visual; you have to set up triggers and if-then rules manually. If these features are important to you, you'll find Infusionsoft to be a great Ontraport alternative.
Similarly, Ontraport's recommended plan starts at $279/month. For a lot of users, this might be too much. In such a case, ActiveCampaign or ConvertKit might be better alternatives, mostly because of the lower price tag.
Based on this criteria, I recommend the following alternatives:
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