Infusionsoft vs ActiveCampaign: Features, User-Experience and Pricing Comparison

By: Puranjay Singh   Last updated: 20 Sep 2017

An in-depth comparison between Infusionsoft and ActiveCampaign. Which of these is the right marketing automation tool for you?

  Infusionsoft


Features

User-Experience

Pricing & Support

Overall

Best for: SaaS startups, agencies, businesses with under 100 employees

Plans from: $199/month

  ActiveCampaign


Features

User-Experience

Pricing & Support

Overall

Best for: Small businesses, SaaS startups, small agencies, bloggers

Plans from: $9/month

Infusionsoft vs ActiveCampaign Overview

Infusionsoft and ActiveCampaign largely compete for the same market - small businesses, startups and agencies. They both boast email-focused marketing automation with some sales features thrown in for good measure.

Where they differ is in their range of features, pricing and user-friendliness.

Infusionsoft's all-in-one marketing suite aims to take care of most of your marketing and sales needs. To this effect, it boasts a CRM, sales automation and e-commerce capabilities. Essentially, Infusionsoft wants to handle every stage of your customer's journey.

ActiveCampaign is far less ambitious. It focuses mostly on email automation with an emphasis on user-friendliness. It has some sales features, but these are limited when compared against Infusionsoft. It also doesn't have any e-commerce features.

Infusionsoft is designed for small businesses with at least 2-3 marketers on their team. ActiveCampaign, because of its pricing, is suitable even for bloggers, authors and solopreneurs.

These differences will become more apparent as we dive deeper into Infusionsoft and ActiveCampaign's features, user-experience, pricing and support.

About Infusionsoft and ActiveCampaign

Before we look at their features and user-experience, let's take a quick glance at Infusionsoft and ActiveCampaign.

  Infusionsoft Overview

Headquarters: Chandler, AZ (USA)
Year Founded: 2001
Total Employees: 500+
Company Status: Privately Owned
Funding Raised: $127.9M
Key People: Clate Mask (Founder & CEO)
Website: Infusionsoft.com
Social:     

Infusionsoft homepage screenshot

Infusionsoft is a mature business that has been valued at over $500M and might go public in the next couple of years. It has hundreds of employees and a massive list of customers. The business is profitable and has been around for 16 years.

Needless to say, it won't go away any time soon.

  ActiveCampaign Overview

Headquarters: Chicago, IL (USA)
Year Founded: 2003
Total Employees: 60+
Company Status: Privately Owned
Funding Raised: $20M
Key People: Jason Vandeboom (Founder & CEO)
Website: ActiveCampaign.com
Social:     

ActiveCampaign homepage screenshot

ActiveCampaign has been around for nearly 1.5 decades. It has grown slowly, at odds with the "grow or nothing" mentality you find in Silicon Valley.

This is either a positive or a negative, depending on how you view business. Regardless, ActiveCampaign is profitable, well-liked, stable and likely to be here for many years to come.

I will look at Infusionsoft and ActiveCampaign's features, user-experience, pricing, support and community below before giving my final verdict.

Infusionsoft vs ActiveCampaign: Feature Comparison

Infusionsoft and ActiveCampaign differ in the range, depth and user-friendliness of their features. While Infusionsoft offers customers an all-in-one marketing solution, ActiveCampaign emphasizes email automation.

Thus, Infusionsoft has a ton of features to manage the post-lead acquisition stage of the funnel. ActiveCampaign, on the other hand, is focused more on capturing and nurturing leads.

Let's compare Infusionsoft and ActiveCampaign's features in more detail below:

  Infusionsoft

  ActiveCampaign

  Infusionsoft

1. Marketing automation

Full-featured marketing automation with a visual, drag-and-drop campaign builder.

  • Visual campaign builder
  • Drag-and-drop automation
  • Behavior-based triggered messages
  • Pre-made automation campaign templates
  • CRM integration
  • Content personalization
  • Built-in split testing
  • 1: customer automation

2. CRM

Small-business friendly built-in CRM with expanding capabilities and feature list.

  • Website activity tracking
  • Orders, appointments and interactions history
  • In-depth segmentation
  • Task management
  • Full-featured mobile CRM
  • Social CRM
  • Built-in calling & call recording
  • Role management & permissions

3. Sales Features

Infusionsoft has a number of features to help you automate common sales activities. For most businesses, it can easily double up as a sales solution.

  • Pipeline/deal management
  • Custom quote creation
  • Lead scoring
  • Custom sales reporting
  • Forecasting
  • Data import/export
  • Sales gamification & leaderboards

4. Online Sales/E-Commerce

Given its target audience of small businesses, Infusionsoft offers a range of options to sell online. Infusionsoft's e-commerce features are easily best-in-class.

  • Order forms
  • Online storefront
  • Shopping cart
  • One-time & recurring payments
  • Order fulfillment
  • Smart card reader
  • Point of sale (POS)
  • Inventory management

5. Integrations

Infusionsoft offers over 500 integrations and apps in its marketplace. It also gives you API to build your own integrations. Some major integrations can be seen below:

  • WordPress plug-in
  • API access
  • Salesforce
  • Quickbooks
  • Gmail
  • Outlook
  • SAP
  • Netsuite
  • Zapier

6. Other Features

  • Affiliate management
  • Custom marketing & sales reports
  • Income reports
  • Mobile-optimized templates
  • Landing page builder
  • Mobile app
  • Content predictions/recommendations
  • Membership sites
  • Content/document management
  • Data visualizations

Overall

Infusionsoft has a huge list of features. Combined, they can take care of most of your marketing needs. This is ideal for small businesses (20-100 employees), infopreneurs, and agencies who want an all-in-one marketing and sales solution.

  ActiveCampaign

1. Marketing automation

Feature-rich marketing automation with a visual campaign builder and in-depth segmentation.

  • Visual campaign builder
  • Drag-and-drop automation
  • Behavior-based triggered messages
  • Pre-made automation campaign templates
  • CRM integration
  • Content personalization
  • Built-in split testing
  • 1:1 customer automation

2. CRM

ActiveCampaign's CRM is a relatively recent addition. Although user-friendly, it has limited capabilities.

  • Website activity tracking
  • Orders, appointments and interactions history
  • In-depth segmentation
  • Task management
  • Full-featured mobile CRM
  • Social CRM
  • Built-in calling & call recording
  • Role management & permissions

3. Sales Features

ActiveCampaign offers a pipeline management tool and automation-assisted sales capabilities. It's not a sales software replacement, but can work for smaller businesses.

  • Pipeline/deal management
  • Custom quote creation
  • Lead scoring
  • Custom sales reporting
  • Forecasting
  • Data import/export
  • Sales gamification & leaderboards

4. Online Sales/E-Commerce

ActiveCampaign does not have any built-in e-commerce capabilities. You will have to choose from one of many different integrations to sell products and accept payments..

  • Order forms
  • Online storefront
  • Shopping cart
  • One-time & recurring payments
  • Order fulfillment
  • Smart card reader
  • Point of sale (POS)
  • Inventory management

5. Integrations

ActiveCampaign has over 150 apps and integrations in its library. Most integrations are limited to small business software even as enterprise software remains ignored.

  • WordPress plug-in
  • API access
  • Salesforce
  • Quickbooks
  • Gmail
  • Outlook
  • SAP
  • Netsuite
  • Zapier

6. Other Features

  • Affiliate management
  • Custom marketing & sales reports
  • Income reports
  • Mobile-optimized templates
  • Landing page builder
  • Mobile app
  • Content predictions/recommendations
  • Membership sites
  • Content/document management
  • Data visualizations

Overall

ActiveCampaign does marketing automation really well, but other features are lacking when compared against Infusionsoft. The CRM is limited and the sales automation capabilities meagre. Use it for marketing automation and you'll be happy. If sales and e-commerce are a priority, look elsewhere.

Infusionsoft vs ActiveCampaign: User-Experience Comparison

How user-friendly a software is often determines how likely you (or your team) is to use it. For complex softare like marketing automation, the UI/UX become even more important.

Infusionsoft does a fairly good job of making its huge list of features easy to use and access. ActiveCampaign, on the other hand, looks good, is easy to understand, but has some annoying speed and UI issues.

Let's look at how Infusionsoft and ActiveCampaign compare in their user-experience below.

  Infusionsoft

  ActiveCampaign

  Infusionsoft

Navigation & Search

Infusionsoft navigation

Infusionsoft does a good job of categorizing its huge list of features. You can usually find what you want with relative ease. The search functionality is good as well.

User-Interface

Custom fields in Infusionsoft

The UI looks clean and modern. It isn't the best-looking enterprise software on the market, but you won't have much to complain about.

Dashboard

The dashboard in Infusionsoft

The dashboard is customizable and shows meaningful data at a glance in a visually unimpressive way. A few more graphs and charts would make things easier to understand.

Marketing Automation Builder

The visual campaign builder in Infusionsoft

The automation builder is visual and (relatively) easy to use. It integrates seamlessly with other tools, giving you lots of data and customization options without making things too complex.

Email Editor

Infusionsoft email editor

Infusionsoft's email editor is clunky and unimpressive. A number of competitors offer better editors. Built-in templates are nothing to write home about either.

Ease of Learning

You will have a hard time learning the software on your own. Thankfully, the mandatory onboarding helps a lot in this regard.

Finding Help

You can access live chat, email and phone support easily from your account.

Overall

Given the complexity of the software and the range of features, Infusionsoft is quite easy to use with a clean and modern UI.

  ActiveCampaign

Navigation & Search

The ActiveCampaign home screen

The navigation is clean and well-categorized. You can access most features with a couple of clicks. The search functionality is limited which affects usability.

User-Interface

CRM in ActiveCampaign

ActiveCampaign's user-interface looks good. The features are well-labeled. Good design choices in key tools (like automation builder) improve usability.

Dashboard

The ActiveCampaign dashboard

The dashboard or overview is well laid out and makes good use of charts/graphs to give information at a glance. You can also customize it to show data you care about.

Marketing Automation Builder

The AC automation builder

The visual automation builder gives you lots of options to create complex automations. A few nagging issues (such as automated notifications) stop me from giving it 5 stars.

Email Editor

The ActiveCampaign email editor

The email editor is clunky with limited customization features. It makes sending simple text emails unnecessary complex. Also suffers from some speed issues.

Ease of Learning

ActiveCampaign is easy to learn. You won't have to consult the documentation much. A dedicated marketer can master it within a few days.

Finding Help

You can find help through support tickets and live chat easily, though phone support is missed.

Overall

ActiveCampaign's modern UI and simple visual campaign builder make the software easy to use. Speed and a clunky email editor remain major concerns. A better search tool would also be helpful.

Infusionsoft vs ActiveCampaign: Pricing Comparison

Infusionsoft is a full-featured marketing software, while ActiveCampaign is mostly an email marketing automation tool. The two tools are marketed to slightly different audiences (Infusionsoft focuses on larger businesses) as well. Consequently, they are also priced accordingly.

Infusionsoft requires a steep upfront commitment and costs a few thousand dollars at least. There is a mandatory onboarding process which means that you can't just sign-up and get started.

ActiveCampaign, on the other hand, is one of the cheapest marketing automation tools to try with plans starting at just $9/month. Pricing changes depending on your total subsribers.

The basic plan gives you very limited features and subscribers. To get the most out of the software, you can expect to pay over $100/month.

Let's look at the pricing in more detail below:

Infusionsoft ActiveCampaigns
Starting Plan $199/month $9/month
Recommended Plan $379/month $99/month
Starting Contacts 2,500 500
Starting No. of Users 3 3
Onboarding Fee $999-$2,999 None
Contract Term 12 Months 1 Month
Minimum Billing
  • For 5k Contacts
  • For 10k Contacts
  • For 20k Contacts
$3,387/year
$4,587/year
$5,547/year
$8,187/year
$1,013/year
$1,568/year
$2,428/year
$4,689/year
Refund Policy None None
Demo Available (Link) Only for Enterprise Plan
Overall Rating

A few things to keep in mind:

  • Onboarding is mandatory for Infusionsoft customers and starts at $999.
  • Neither Infusionsoft nor ActiveCampaign offer refunds.
  • Infusionsoft limits the number of emails you can send per plan (approx. 5 emails/contact/month). ActiveCampaign offers unlimited sending.
  • ActiveCampaign doesn't require an annual commitment, but offers 15% off monthly price for annual membership.

Summary

Infusionsoft is clearly expensive. However, when you consider that it can replace several tools, the cost is much more reasonable. A separate CRM and e-commerce solution, for instance, would cost $50/user and $30/month respectively. Infusionsoft gives you both for the starting price - $199/month.

ActiveCampaign is significantly more affordable, at least when you're starting out. The low initial investment makes it an attractive option for those getting started with marketing automation. However, for a large number of contacts, you can expect to pay over $100/month.

On the whole, ActiveCampaign costs approximately half of what Infusionsoft costs on an annual basis.

Infusionsoft vs ActiveCampaign: Support & Community Comparison

Support and community are often overlooked, but are critical for a smooth user-experience. Marketing automation software is often complex; good support will make using the software far easier and enjoyable.

Similarly, a strong community means you will have other business owners to work with and learn from. It also makes finding freelancers and consultants easier.

Let's compare Infusionsoft and ActiveCampaign in terms of their support and community quality below.

Infusionsoft vs. ActiveCampaign: Support

When evaluating Infusionsoft and ActiveCampaign, I've considered the range and responsiveness of available support. I expect every software tool to at least offer email support, if not phone support (free or paid).

I've also considered the quality of documentation and whether there is any kind of training (video, recorded webinars, live training, etc.).

Support Feature Infusionsoft ActiveCampaign
Phone Support Free phone support Not available
Email Support Free email support Free email support
Live Chat Support Free live chat support No live chat support
Training Videos Available Available
In-Person Training Paid training available Not available
Migration Services Not available Available (free)
Support Responsiveness Fast Fast
Documentation Quality Excellent Average
Overall Rating

Infusionsoft vs. ActiveCampaign: Community

For me, community covers everything from private Facebook groups to conferences. If the software has a vibrant community, it will have a large following among bloggers (who, consequently, can be a great source of advice and expertise). It will also have plenty of freelancers and consultants helping you get the most out of the software.

Let's see how Infusionsoft and ActiveCampaign compare on these two counts below:

Community Feature Infusionsoft ActiveCampaign
Blog Infusionsoft Blog ActiveCampaign Blog
Podcast Small Business Success Podcast AC Podcast
Conference ICON Conference None
Agency Partner Program Available Available
Live Events Excellent Limited
Freelancer Availability Excellent Limited
Overall Rating

In terms of search interest, Infusionsoft is a clear favorite. However, that can be chalked up to its much larger company size. However, ActiveCampaign has shown remarkable gains in popularity in the last couple of years.

Search trends for Infusionsoft and ActiveCampaign

Overall, Infusionsoft is easily a much more vibrant community. It has a popular conference, a number of local events, a well-trafficked blog and a general sense of vibrancy.

ActiveCampaign doesn't have as many physical events or buzz in the community. This limits the kind of expertise you can access.

Summary

In terms of community and support, Infusionsoft is very clearly the better choice. It has a lot of learning material and a growing content library. ActiveCampaign suffers from a dull community and a few missing support features such as phone support and better learning material.

Infusionsoft vs ActiveCampaign: Final Verdict

Infusionsoft is easily the much better software. Its "business-in-a-box" approach means that customers don't need to buy any other marketing software; Infusionsoft will handle everything from acquiring leads to accepting payments from them.

While this might be perfect for a small business with a growing sales team or a seasoned infopreneur, most young startups, bloggers and small businesses will be a little overwhelmed. It doesn't help that using Infusionsoft requires a steep upfront investment as well as an annual contract.

Generally speaking, if you don't have at least $100,000 in online sales, or more than 2-3 people on your sales/marketing teams, Infusionsoft will be overkill.

For users who care more about email marketing automation than sales or e-commerce features, ActiveCampaign is a better alternative. It is easy to use and doesn't require a steep upfront commitment. You can sign-up yourself (even if you don't have a credit card) and take it out for a spin for just $9/month.

If you are a blogger, solopreneur or small business that just wants an easy to use introdutory tool for marketing automation, you'll love ActiveCampaign. Or as I like to call it: marketing automation with training wheels.

Choose Infusionsoft if you:

  • Want an all-in-one marketing solution
  • Don't have an existing CRM or sales solution
  • Need to sell goods and accept payments online
  • Make $100k+ in online sales or have 2-3 people on your marketing team

Choose ActiveCampaign if you:

  • Want an easy way to send complex automated emails
  • Want a super simple (but limited) CRM solution
  • Have a lof contacts and need solid segmentation
  • Have a limited budget and/or team size

Not sure if either Infusionsoft or ActiveCampaign is right for you? Then check out our other comparisons such as Infusionsoft vs. Ontraport and Infusionsoft vs. ConvertKit.